How Much Money Does It Take To Be Rich?

Thanks to Column Five Media and, we can get a glimpse into what people mean when they say the word “rich”. Interestingly enough, for many folks, their goals are modest. Nearly 16% of those polled responded that an annual income of < $60,000 is all they need to consider themselves rich. That figure doesn’t even begin to scratch the surface of massive wealth possessed by families in the top 1% in the United States, who earn an average of more than $1 million a year. As noted by Suzanne LaBarre, senior editor at Co.Design, “Occupy Wall Street exposed the vast gap between the 1% and the 99%. But just as wide, apparently, is the gap between what rich is and what we think rich is”.

Perhaps we can all take a lesson from the importance of looking at current relevant data to shape our perceptions and not misaligned notions of wealth, lest we end up like Doctor Evil.


  1. Carolyn K. January 13, 2012 at 4:47 pm

    Love, love, LOVE the Austin Powers reference! As a sidenote, I also enjoy Zoolander movie clips.