Our 7 Most Popular Data Categories

As a marketplace for data, people often ask us what are the most popular types of data. Interestingly, the answer isn’t very intuitive. For example, who would have guessed that one of our most downloaded datasets is a crossword puzzle word list? With this in mind, we decided to investigate and come up with a more complete answer.

Using metrics from the Infochimps website, such as search queries, downloaded content, data requests, page views, and so forth, we came up with a list of the top 7 searched for data categories:

1. Social Networks
2. Economics & Finance
3. Demographics
4. Education
5. Sports
6. Geography
7. Music

Why is this list important?
Many different people may find this information useful: From data sellers who want to know what kinds of data people would buy, trend watchers who are tracking what is popular, to anyone who is curious about what types of data are out there.

What can we learn from this list?
One thing that we can take away from this list is that there is a good indication of data becoming more mainstream. Data that is being searched for isn’t limited to academically-oriented information that traditional data users (such as researchers) would use. Categories like sports and music are of interest to a wider audience.

Furthermore, there is a demand for these types of data, but not always a supply. As the usefulness of data is becoming more realized, the infrastructure to facilitate the data process is still forming. Infochimps is one of the platforms that aims to bridge the gap, through functions like the dataset request page, and provides a venue for data exchange. If you’ve got data in these categories, know that there are people out there who want your data.


  1. Mattie December 23, 2011 at 6:02 am

    Touchdown! That\’s a raelly cool way of putting it!

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