More Complex in Asia: Mapping the Most Visited Website by Country

Being engulfed in the online world, this article from FlowingData caught my attention about the most visited website by country. Mark Graham and Stefano De Sabbata from Information Geographies mapped the most visited site based on Alexa data. Countries are sized by Internet population.

Seeing the pretty visual graphic along with the post didn’t draw my attention to the red and blue (the obvious Google and Facebook takeovers in the Americas and Europe), but instead to the massive screaming green.

TopSitePerCountry InternetPopulation More Complex in Asia: Mapping the Most Visited Website by Country

Mark Graham and Stefano De Sabbata’s findings suggest “the situation is more complex in Asia, as local competitors have been able to resist the two large American empires. Baidu is well known as the most used search engine in China, which is currently home to the world’s largest Internet population at over half a billion users. At the same time, we see a puzzling fact that Baidu is also listed as the most visited website in South Korea (ahead of the popular South Korean search engine, Naver). We speculate that the raw data that we are using here are skewed. However, we may also be seeing the Baidu empire in the process of expanding beyond its traditional home territory. The remaining territories that have escaped being subsumed into the two big empires include Yahoo! Japan in Japan (in join venture with SoftBank) and Yahoo! in Taiwan (after the acquisition of Wretch). The Al-Watan Voice newspaper is the most visited website in the Palestinian Territories, the e-mail service Mail.ru is the most visited in Kazakhstan, the social network VK the most visited in Belarus, and the search engine Yandex the most visited in Russia.”

READ More Complex in Asia: Mapping the Most Visited Website by Country

 

 

Thank you FlowingData for providing interesting findings for us data nerds.

 




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