Monthly Archives August 2013

2 Tracks, 1 Conference: IE Summit in Chicago

Why should you be interested in these IE summits? Let me break it down to you visually:

IE Executive Summary 492x1024 2 Tracks, 1 Conference: IE Summit in Chicago

Be a part of the conversation about real solutions to the real problems you face every day:

Predictive Analytics Innovation Summit: November 14 – 15, Chicago, 2013
Driving Business Success Through Predictive Data Analytics

The Predictive Analytics Innovation Summit brings the leaders and innovators from the industry together for an event acclaimed for its interactive format, combining keynote presentations, interactive breakout sessions and open discussion.

Modern businesses now have access to more data on customers than ever before, the challenge remains to identify patterns in this data to drive success. Investment in predictive analytics allows organizations the opportunity to gain insight from such a valuable resource, offering a crucial advantage over competitors.

REGISTER 2 Tracks, 1 Conference: IE Summit in Chicago

 

 

Business Intelligence Innovation Summit: November 14 – 15, Chicago, 2013
Driving Business Success Through Innovative BI

The Business Intelligence Innovation Summit brings the leaders and innovators from the industry together for a summit acclaimed for its insight into business intelligence and analytics.

Effective business intelligence is central to business success. In the modern business environment technological developments and the advances of globalization have created unparalleled opportunities for businesses to expand their markets. But new opportunity has opened the door to new challenges.

REGISTER 2 Tracks, 1 Conference: IE Summit in Chicago




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Inbound + Nate Silver = Inspired Chimps

At Infochimps, we take professional growth development seriously. Last week, Infochimps gave the marketing team the opportunity to attend Hubspot’s Inbound 2013 conference in the beautiful city of Boston.

The 4-day inbound marketing conference delivered everything from product demos, educational sessions, and networking opportunities well beyond my expectations. The high level of excitement for the keynote speakers was anticipated due to the heavy lineup, but nothing could have prepare me for the inspiration each of them delivered.

Keynote speakers Inbound + Nate Silver = Inspired Chimps

Seth Godin inspired me to become someone everyone remembers when I’m out of the room, Arianna Huffington inspired me to renew myself, Scott Harrison inspired me to give back, and of course, there was Nate Silver, the statistician who has made a big name for himself in the Big Data space, inspired me to be more creative in business.

If I had to focus on one keynote speaker for this blog post, it would undoubtedly be Nate Silver. He was the perfect keynote for us Big Data marketing nerds. Famous for his predictions for the last two presidential elections through data analysis, Nate Silver explained the gap between the promise and the reality of Big Data and proposed 4 suggestions for using data to make better business decisions.

The following image was my favorite slide – representing Big Data’s challenge – compliments to Christopher Penn for capturing a better image than my own.

Big Data Issue1 Inbound + Nate Silver = Inspired Chimps

Too awed to jot down all his inspiring quotes, I tried the best I could.  Then I came across this article, “9 Inspirational Quotes from Nate Silver at HubSpot’s INBOUND 2013“, that pinpoints some spot-on incredible quotes. My favorite quote is, “if you don’t know where you are in the present, it’s hard to take quality steps toward the future.”

Nate concluded his keynote with this final slide, his final suggestion to the road of wisdom:

photo 1024x646 Inbound + Nate Silver = Inspired Chimps

Thank you Infochimps for valuing my professional growth, thank you Hubspot for a successful Inbound conference, and thank you to all the marketers who thrive to inspire each and every day.




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5 Reasons to Not Care About Predictive Analytics

predictive analytics 5 Reasons to Not Care About Predictive AnalyticsTechnology: complex and alienating, or promising and fascinating?

I’ve seen plenty of people roll their eyes and give all sorts of reasons they don’t pay much attention to predictive analytics, the increasingly common technology that makes predictions about what each of us will do—from buying, thriving, and donating, to stealing and crashing your car. Here are 5 reasons to go ahead and ignore this prognostic power… or not—you may choose to pay close attention after all.

1. Predictive computers don’t affect me. Not true. You are predicted every day by companies, government, law-enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” These institutions seize upon newfound power, predicting whether you’re going to click, buy, lie, or even die. Their technology foresees who will drop out of school, cancel a subscription or get divorced, in some cases before they are even aware of it themselves. Although largely unseen, predictive proaction is omnipresent, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

2. Corporations invade privacy with data and prediction. This is sometimes true. Predicting human behavior is a new “super power” that combats financial risk, fortifies healthcare, conquers spam, toughens crime-fighting, boosts sales, and wins votes. Organizations gain this power by predicting potent yet—in some cases—sensitive insights about individuals. Companies ascertain untold, private truths—Target figures out that some customers are pregnant and Hewlett-Packard deduces who’s about to quit his or her job. We must each make our own judgment about judges and parole boards who rely every day on crime-predicting computers to decide who stays in prison and who goes free.

3. Prediction is impossible. Not so fast. Nobody knows the future, but putting odds on it to lift the fog just a bit off our hazy view of tomorrow—that’s paydirt. Organizations win big by predicting better than guessing, and they are continually cranking up the precision of predictive technology. Per-person prediction is the key to driving improved decisions, guiding millions of per-person actions. For healthcare, this saves lives. For law enforcement, it fights crime. For business, it decreases risk, lowers cost, improves customer service, and decreases junkmail and spam. It was a contributing factor to the reelection of the U.S. president. Predictive analytics is one of this century’s most important emerging applied sciences.

4. Science is boring—I drive a car but I don’t care how it works. Think again. Cars are simple: little explosions push them. But a computer that learns to predict? That’s a conceptual revolution. There’s an inevitable parallel to be drawn between how a computer learns and how a person learns that only gets more interesting as you examine the details of the machine learning process. It gets even more exciting when you see the heights this technology can reach, such as that achieved by IBM’s Watson computer, which defeated the all-time human champions on the TV quiz show Jeopardy! by “predicting” the answer to each question.

5. I hate math. That’s OK. You don’t need formulas to see how this fascinating science works. Predictive analytics learns by example. The process is not so mysterious: If people who go to the dentist most often pay their bills on time, this factoid is noted and built upon to help predict bill payments. At its core, this technology is intuitive, powerful and awe-inspiring—learn all about it!

Eric Siegel, Ph.D., is the founder of Predictive Analytics World (www.pawcon.com)—coming in 2013 and 2014 to Toronto, San Francisco, Chicago, Washington D.C., Boston, Berlin, and London—and the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (February 2013, published by Wiley). For more information about predictive analytics, see the Predictive Analytics Guide (www.pawcon.com/guide).




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Infochimps, a CSC Company = Big Data Made Better

Post by Jim Kaskade, CEO

What’s a $15B powerhouse in information technology (IT) and professional services doing with an open source-based Big Data startup?

 

It starts with “Generation-OS”. We’re not talking about Gen-Y or Gen-Z. We’re talking Generation ‘Open Source’. announcement 240x240 Infochimps, a CSC Company = Big Data Made Better

Massive disruption is occurring in information technology as businesses are building upon and around recent advances in analytics, cloud computing and storage, and an omni-channel experience across all connected devices. However, traditional paradigms in software development are not supporting the accelerating rate of change in mobile, web, and social experiences. This is where open source is fueling the most disruptive period in information technology since the move from the mainframe to client-server: Generation Open Source.

Infochimps = Open Standards based Big Data

Infochimps delivers Big Data systems with unprecedented speed, scale and flexibility to enterprise companies.  (And when we say “enterprise companies,” we mean the Global 2000 – a market in which CSC has proven their success.) By joining forces with CSC, we together will deliver one of the most powerful analytic platforms to the enterprise in an unprecedented amount of time.

At the core of Infochimps’ DNA is our unique, open source-based Big Data and cloud expertise. Infochimps was founded by data scientists, cloud computing, and open source experts, who have built three critical analytic services required by virtually all next-generation enterprise applications: real-time data processing and analytics, batch analytics, and ad hoc analytics – all for actionable insights, and all powered by open-standards.

CSC = IT Delivery and Professional Services

When CSC begins to insert the Infochimps DNA into its global staff of 90,000 employees, focused on bringing Big Data to a broad enterprise customer base, powerful things are bound to happen. Infochimps Inc., with offices in both Austin, TX and Silicon Valley, becomes a wholly-owned subsidiary, reporting into CSC’s Big Data and Analytics business unit led by Sashi Reddi, VP and GM.

The Infochimps’ Big Data team and culture will remain intact, as CSC leverages our bold, nimble approach as a force multiplier in driving new client experiences and thought leadership. Infochimps will remain under its existing leadership, with a focus on continuous and collaborative innovation across CSC offerings.

I regularly coach F2K executives on the important topic of “splicing Big Data DNA” into their organizations. We now have the opportunity to practice what we’ve been preaching, by splicing the Infochimps DNA into the CSC organization, acting as a change agent, and ultimately accelerating CSC’s development of its data services platform.

Infochimps + CSC = Big Data Made Better

I laugh many times when we’re knocking on the doors of Fortune 100 CEOs.

“There’s a ‘monkey company’ at the door.”

The Big Data industry seems to be built on animal-based brands like the Hadoop Elephant. So I keep running with the animal theme, by asking C-levels the following question when they inquire about how to create their own Big Data expertise internally:

“If you want to create a creature that can breathe underwater and fly, would it be more feasible to insert the genes for gills into a seagull, or splice the genes for wings into a herring?”

In other words, do you insert Big Data DNA into the business savvy with simplified Big Data tools, or insert business DNA into your Big Data-savvy IT organization? In the case of CSC and Infochimps, I doubt that Mike Lawrie, CSC CEO, wants to be associated with either a seagull or a herring, but I do know he and his senior team are executing on a key strategy to become the thought leader in next-generation technology, starting with Big Data and cloud.

Regardless of your preference for animals (chimpanzees, elephants, birds, or fish), the CSC and Infochimps combination speaks very well to CSC’s strategy for future growth with Big Data, cloud, and open source. At Infochimps, we look forward to leveraging CSC’s enterprise client base, industrialized sales and marketing, solutions development and production resources to scale our value proposition in the marketplace.

“Infochimps, a CSC company, is at the door.”

Jim Kaskade

CEO

Infochimps, a CSC Company

 

 

 

 

Announcing Infochimps Cloud 3.2

AllCloudServices 1024x515 Announcing Infochimps Cloud 3.2

Moving petabytes or even hundreds of terabytes of data to the public cloud can be costly and time consuming work. Since its conception, the goal of the Infochimps Cloud has been to provide the elasticity, scalability, and resiliency of cloud-based big data infrastructure, but in any environment you choose. That may mean the public cloud such as Amazon Web Services, but that may also mean a virtual private cloud, an outsourced data center such as Switch SuperNAP, or your own internal corporate data center.

With the latest release of the Infochimps Cloud, we’re excited to fully realize that vision of easily to moving your data analytics solution to your data, not just moving data to your analytics solution.

Full Private Cloud Support
Infochimps provides not only provides analytics cloud services, but also virtualization integration. With this newest release, the Infochimps Cloud fully integrates with VMware® vSphere®. This integration empowers customers to deploy the full Infochimps stack internally, leveraging their own data center and their own hardware, and either their own VMware software or an integrated Infochimps + VMware solution.

private cloud deploy options 1024x505 Announcing Infochimps Cloud 3.2

This virtualization integration framework, powered by Ironfan and Chef, enables the Infochimps Cloud to deploy to any data center where hardware and virtualization are available. For example, Infochimps partner Switch has a Tier 4 facility in Las Vegas with a 100% data center uptime guarantee, where Infochimps can quickly and seamlessly deploy big data solutions that have unrivaled reliability and high availability.

Ultimate in Cloud Mobility
One of the amazing differentiators of utilizing Infochimps Cloud is the concept of cloud mobility. Start in one environment, such as Amazon Web Services, to quickly build your application and provide a development and testing platform for your team. At any time, you can quickly migrate both your cloud services infrastructure and your big data application logic to a different environment, such as SuperNAP or your internal data center, for your final production application.

cloud hybrid and migration 1024x201 Announcing Infochimps Cloud 3.2

This is enabled by both the Ironfan homebase and application Deploy Pack frameworks, which provide folder structures to encapsulate your infrastructure and application code, and seamlessly allow them to plug into different hardware and different cloud services nodes respectively.

While this capability makes a lot of sense for applications that have sensitive data or security concerns, this also is extremely useful when customers want to get started as quickly as possible. Infochimps can turnover a completely configured Amazon Web Services environment in just a few days, developers and analysts can begin cranking away, and simultaneously a data center environment can be prepped for the eventual second stage of infrastructure deployment.

Improved Developer and Data Scientist Tools
Also major improvements have been made the user experience in working with Infochimps Cloud platform.

Wukong 3.0 is the latest DSL and command line toolkit for rapid big data application development:

  • Updated wukong-hadoop for writing Hadoop Streaming jobs with simple micro-scripts
  • All new wukong-storm for taking your Wukong flows (stitching together data sources, “processors,” and data destinations) and deploying them as Storm topologies
  • All new wukong-deploy for quickly generating Deploy Packs for encapsulating your application logic that can be tested locally, then be deployed to your Infochimps Cloud solution

The Infochimps Cloud API has been enhanced for more cross-platform functionality:

  • Unified monitoring metrics are available for understanding what is happening within the platform
  • It’s even simpler to store configuration values and settings, which can be utilized by any of your applications across the various Infochimps cloud services

To learn more about the Infochimps Cloud and the latest enhancements, request a demo today.