- January 9, 2013
Big Data is changing the game for strategic marketing programs. More data is available to marketers than ever before, and intelligently using this data is driving huge increases to the bottom line.
As a marketer, I’m always looking to improve campaign conversions. Show me the data, and I’ll start asking questions with the curiosity of a child. Check out some of the top questions our customers are asking of Big Data, and some of the corresponding questions that might be asked by a curious child.
Props to the curious, to the driven and to the ones asking the questions. The answers will drive your company forward.