- July 9, 2012
Our CEO, Joseph Kelly recently wrote a guest post for Mashable about how and why digital agencies should pursue Big Data opportunities.
For digital agencies, big data as a competitive advantage is still very nascent, somewhat terrifying, and not tangible at all. However, marketers are starting to hear that it’s the new secret sauce, and they’re scrambling to figure out how to use it. And for good reason. Given the current trajectory, there’s a large chance that big data will change the face of digital agencies in as little as five years.
If you’re a marketer, part of a digital agency, or just curious about how Big Data can and will shape the future of understanding customers, check out this article.