- April 4, 2012
According to research conducted by Column Five, TBWA, and Take Part, social activism is on the rise with an increasing number of young adults (ages 20-28). And we’re talking about more than just posting and commenting on Facebook here, folks in this age group are actually taking real action in ways companies and organizations should be aware of. Decisions around employment, shopping, and sentiment are largely influenced by a company’s support of social causes that align with the causes that this group cares about.
So what issues matter most to young adults?
The above are simply the top 8 found in this study; however, it’s worth a deep dive for your industry and customer segments to understand how the issues you support can affect your customers’ support for you.