- March 12, 2012
We’ve been deep in the chaos of SXSW Interactive since late last week and it’s amazing to see how much the conference has changed even in the few years that we have existed as a company. Even more amazing is how far the conference has come since it’s inception in 1994 (18 years ago!) and how it’s changed from a music festival with a “film and multimedia conference” tacked on to the launchpad for tech that it is today. In 2010, the number of attendees for Interactive surpassed Music for the first time and by all accounts it seems like this trend will only continue.