- November 28, 2011
Despite not being one of those midnight mall-goers this past Friday, I have been bitten by the holiday shopping bug. Maybe it’s the flood of deal emails, the bright red letters declaring SALE at every turn or the fact that it’s actually starting to get cold in Austin, TX – whatever it is, it’s here and will probably last through the end of 2011. With my bank account is already starting to feel the pinch, I was starting to wonder if those Black Friday shoppers are on to something.
Well, turns out they’re not… at least not for most things.
The New York Times interviewed several consumer pricing experts and offered some great insights into the best times to shop for particular items:
Apparel: Back to School & Post-Holiday Clearance
Gourmet Food & Candy: Post-Holiday
Major Appliances (washing machines, dishwashers, etc): End of Fiscal Quarters (Sears’s next quarter ends Jan. 31.)
Small Appliances (toasters, blenders, etc): Black Friday
Higher-End Electronics: Week after Thanksgiving (aka Cyber Monday and the following week)
Another great resource for finding the best deals on higher-end consumer electronics (cell phones, laptops, etc) is decide.com, which predicts price changes based on price history, when new models are coming out and other factors.
The bottom line? Don’t blindly believe marketing and seek out real data for the real answers. Happy holiday shopping!